Through the process of freelancing, these one-off projects were taken on and completed with an approach that caters to each client’s target audience and displays a reverence to the respective subject matter of each design. This philosophy carries through band merchandise that utilizes imagery and lyrics from the group’s songs, to fire plan review advertisement flyers, and even to logo design. This fundamental approach has helped to align the work’s aesthetics with its message and audience and has been instrumental to these freelance projects.