These designs were created as part of a group of screen printed garments for SWI Rideshop, a skateboard retail store, in order to expand its merchandise selection. Graphics were created from scratch, often using various mediums in order to create products that leaned into the brand and owners’ cultural influences.

Drawing on skateboarding culture, hip-hop, graffiti, and the founders’ Mexican-American roots, each design was printed in multiple colors on shirts and hoodies. Between the anchor graphic that referenced a mural on the shop’s walls, the Mexican twist on the Miller High Life logo, and the hand-lettered “SWI or Die” heart hoodie, these graphics represented the heart of SWI Rideshop’s local skateboarding community. After production, these products became quite popular and formed the backbone of the brand’s merchandise, fitting in next to other brands’ offerings on the racks.