SWI RIDESHOP
CLOTHING DESIGNS
These designs were created as part of a group of screen printed garments for SWI Rideshop, a local skateboard store, in order to expand its merchandise selection. Each design was printed in multiple colors on shirts and hoodies, and they quickly proved to be quite popular, selling out the entire stock within a week.
ANCHOR TEE
Created from start to finish in Adobe Illustrator, the Anchor t-shirt design utilizes simple lines, shapes, and symmetry to maintain a clean aesthetic. The design was inspired by University of California branding, while simultaneously referring to a mural of an anchor painted on the store’s walls that marked the shop as the anchor “holding down” the local skateboarding community.
KILLER SWI LIFE TEE
Riffing on the Miller logo, the Killer Swi Life t-shirt design reimagines the famous Miller High Life girl as hispanic in a nod to the Mexican-American roots of the founder of SWI Rideshop. The SWI Life girl is bordered by the red and yellow circles that evoke the shape and size notation of skateboard wheels. Halftone patterns were utilized in order to provide the illusion of color gradients, creating highlights when used with the white colors, and shadows when combined with negative space to let the black fabric beneath the print peek through. The illustration began as a traditional sketch that was then inked before being vectored in Adobe Illustrator in order to maintain smoothness and clarity for screen printing.
SWI OR DIE HOODIE
The SWI or Die design uses hand lettering inside of a loose hand-drawn heart, that was then vectored in Adobe Illustrator for screen printing. The freehand nature of the lettering ties SWI Rideshop to the graffiti and hip hop cultures that were greatly influential to the SWI aesthetic.
